We care about people
While secular fashion is all about the "self", we replace that with a focus on spreading meaningful and profound messages of hope on high-end looking, quality apparel. The brand seeks to combine traditionally Christian values such as genuineness, honesty and kindness with unique and intricate designs that are quite different from those used on other faith based apparel, let alone other fashion brands. Because we firmly believe the world doesn´t need another luxury fashion label, false idol or fast fashion merchant, but more hope, purpose and empathy!
We care about the planet
We rely on natural and recycled fibres, eco-friendly inks and only print on demand so there is literally zero waste from unsold inventory.
We believe that children must be protected
Some of the most well known clothing brands have been subject to tremendous scandals for deliberately pushing the line of what is socially acceptable, targeting the most vulnerable groups of society: The infamous Balenciaga teddybear, teenage pornographic posing for a 1990s Calvin Klein ad or Burberry´s suicide mocking hoodie are just some examples. thegenuinehuman strives to conserve and protect the purity of children by morally immaculate practices, garments and visuals.
We believe in human craftmanship
As the world is also currently witnessing the exponential rise of artificial intelligence that fundamentally challenges society as a whole, many jobs, including those in the creative art, are being replaced by these technologies. But even the most advanced algorithms and humanoid robots will never have this one God-given, precious thing that is the source of all human creativity: the soul. So let´s celebrate the fact that we are unique and handcrafted by the most high and boldly display our divine spark.
