Eliminating overproduction by means of print on demand

All items that you find in our store are printed on demand. This means that we do not hold inventory, and the printing (or embroidery) job only starts the moment our customers place an order. We purchase the blank product from third-party suppliers who will print and then ship the final products directly to you. This not only makes our business more agile, but it greatly benefits the environment as it eliminates the waste from unsold inventory.

So forget about mass-produced clothing and say hello to items made just for you!

Printing on demand means that we must rely on the printer to do their job properly. As with any manufacturing and shipping process, errors naturally may occur. If you happen to receive an item that does not satisfy the quality standards, we will of course take full responsibility and provide you with a replacement. Also, it will take a bit longer to deliver your product. But we will make sure it’s worth waiting for!

  • Minimizing Wastewater

    Our main printing partner’s high-quality printing tech creates almost no wastewaters and uses less energy than standard industry printers.

  • Eco-friendly Inks

    The inks our main supplier uses for printing are Oeko-Tex™ certied, vegan, water-based, and free of harmful chemicals.

  • Natural Fibres

    Most of our apparel is cotton based. We believe in the benefits of natural materials and don´t want to go with "the flow" of the fashion industry´s heavy reliance on synthetic fibres.

    Find out more here