Celebrate the authenticity of being uniquely human - fearfully and wonderfully made - and wear your faith proudly.

Clothes with a profound message

The clothes we wear are a non-verbal form of communication. Have you ever looked at someone´s T-shirt and smiled because it felt like the universe conspired to bring you a message of hope, confirmation or encouragement when you needed it? Thegenuinehuman seeks to combine minimalist, modern styles with a profound and meaningful message that can elevate someone`s day, including your own.

About the brand

Being genuine is the best we can be

While our primary goal is to spread the word of God through fashion, we are more than a Christian brand. The world is currently witnessing the exponential rise of artificial intelligence that fundamentally challenges society as a whole. While many jobs, including those in creative art, are being replaced by these technologies, it remains cristal clear that even the most advanced algorithms and humanoid robots will never have this one God-given, precious thing that is the source of all human creativity: the soul. Thegenuinehuman stands for the expression of our unique humanity and our divine blueprint. It also stands for the pivotal value of communicating the truth - that has become a scarce asset on this earth. And finally, we also seek to reinforce awareness around the conservation of our planet and the ongoing deforestation and pollution.