thegenuinehuman stands for the expression of our unique humanity and our divine blueprint through fashion. For the pivotal value of communicating the truth and bringing Christian values and ethics back into society.

As the world is also currently witnessing the exponential rise of artificial intelligence that fundamentally challenges society as a whole, many jobs, including those in creative art, are being replaced by these technologies. But it remains clear that even the most advanced algorithms and humanoid robots will never have this one God-given, precious thing that is the source of all human creativity: the soul. So let´s celebrate the fact that we are unique and handcrafted by the most high and boldly display our divine spark and unshakable faith.